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Manufacturer: HarperCollins

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Binding: Paperback
Dewey Decimal Number: 658.022
EAN: 9780887307287
ISBN: 0887307280
Label: HarperCollins
Manufacturer: HarperCollins
Number Of Items: 1
Number Of Pages: 268
Publication Date: 1995-04-12
Publisher: HarperCollins
Release Date: 1995-03-03
Studio: HarperCollins

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Editorial Reviews:

In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any businessā€”whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

Spotlight customer reviews:

Customer Rating:

Summary: The answer to success or failure in business
Comment: I first read The E Myth Revisited as I was preparing a local policy and procedure manual for my second small business, a national franchise. As I read the book a light bulb went off - in fact several light bulbs flashed - and suddenly I realized why small business seemed so difficult. I had indeed been more of a technician in my first business - working more IN the business than ON the business. I am now a Small Business Consultant and Michael Gerber's words "Work ON your Business, not IN your business" still guide me today.

Dick Bendtzen, Author of "Yes You Can Start And Run A Small Business", and Principal of Small Business Yes You Can LLC.

Customer Rating:

Summary: a book that gets you on the right track
Comment: This book is a must-read for any small business entrepreneur. Gerber gives step by step instructions (strategies) of what the entrepreneur needs to think about and what mindset s/he needs to keep in order to be successful. I found chapters 10-18 to be the most helpful, where the discussion focuses on determining the ultimate goal for your individual business (to help achieve your life goal) and provides a road map of how to get there.

The one drawback I found with this book was the story (stated to be a true series of events, but with the names changed) about Sarah and her pie company. Gerber illustrated his points well enough in the "guts" of the book that it seems like the Sarah story was just "filler".

Customer Rating:

Summary: Stop Chasing Your Tail.....
Comment: Great Book! Breaks down the systems a business should have in place- like a franchise prototype. Michael Gerber really makes sense. The challenge is to implement the ideas. I highly recommend the audio book.
Michael Mila
Naperville, IL

Customer Rating:

Summary: Thought provoking
Comment: This book was recommended to me by a guy that does business and life coaching. I am looking to start my own business and what a HUGE help this book is. It is so thought provoking! It allows you to really build your business so that it can be successful... so that your business fits into your life rather than your life fitting into your business.

The principles offered in the E-Myth are also helpful to existing businesses. I think so many people start businesses thinking, "I know how to do this work. Instead of working for these guys, I should start my own business..." So many of us have felt that way... restaurant workers, plumbers, engineers, consultants... but doing the work does not make a successful business. Being the "technician" without the vision to see where the business is going to take you is deadly. The E-Myth tackles those problems for you.

Customer Rating:

Summary: Full of Fat and Fluff
Comment: I don't care that this book has 197 5 Star ratings. Mr. Gerber's book failed to make good on the title of his book. I swear, if you go back and strip out all of the "back road sage" talk he gives to his imaginary friend Sara, this would be a better book. Instead, one or two pages in each chapter actually get down to the meat and potatoes of the topic. The rest are fluff to build up his page count (268 pages).

For example, in the "Business Development Process" chapter, much of it is filled with hokey fluff such as this (him speaking to Sarah, yet again): "And so the craftsperson is one who has reached that stage of development where she is content with the work, and only the work, knowing that it is only through being there with one's work that the jewel will reveal itself, and that it is the work, and only the work, raised to the level of near perfection that connects the craftsperson with herself, with her own heart."

Excuse me? What the hell does that have to do with "The Business Development Process??"

Mr. Gerber spends too much time trying to sound like a Guru (the front cover of the book calls him "The World's #1 Small Business Guru") and not on just telling us what we need to know. I also felt like a third person standing in the room watching him pontificate to Sarah. He should have spent more time talking to the reader instead. 90% of all the paragraph's are in quotation marks since most of the freakin book is spent blathering about nothing to Sarah.

Honestly, I would have settled for a 120 page book without the Sarah conversations about how "The master is connected to the apprentice as though to her past. As you are to your childhood." The book sounds to cultish. Mr. Gerber writes like he talks, which makes me assume that he is some sort of motivational speaker who charges thousands of dollars for folks to attend his speaking engagements and seminars.

If you don't believe a word of what I say then just buy the book and kick yourself in the arse later for it.

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